7 Tips To Ramp Up Your Content Marketing

Content marketing is not new. It is a strategy that companies have been using for a while now, but it is expected to grow in popularity in the coming years. In fact, 78% of all Chief Marketing Officers consider custom content to be the future of their marketing efforts. We agree. If good, quality content Read the full article…

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What Summer Camp Taught Me About Strategic Planning

When I was in eighth grade I KNEW I would be a professional basketball player. I watched every game that the Boston Celtics played. I had perfected the Larry Bird jump shot. I was well on my way to being the next baller in green. My parents were great in supporting this effort by encouraging Read the full article…

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Your Zero Dollar Investment In Content Marketing Will Pay Dividends

What is your marketing budget? $1,000? $10,000? $100,000? Ours is ZERO dollars. It’s true. We are investing zero dollars in marketing and we are confident that our business will grow. How confident are we? We are doubling down on our content marketing strategy. We are putting all of our resources into developing quality materials that Read the full article…

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You’ve Been Doing Content Marketing For Years…Why Stop Now

Have you ever walked into a hardware store and asked the clerk about the best way to hang a picture on your wall? The expertise that he delivered to you that day could be considered content marketing. What about the time you strolled into a fabric store to get some advice on the best crochet Read the full article…

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The Branding Mistake You’re Making And How To Fix It

Branding sounds like a word that only Madison Avenue types are using. Companies that have millions of dollars to run hundreds of television ads, big pay-per-click advertising campaigns and social media splashes are the only ones that can brand themselves, right? Think again. The Internet has made branding accessible for company’s of all sizes. Whether Read the full article…

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