7 Tips To Ramp Up Your Content Marketing

Content marketing is not new. It is a strategy that companies have been using for a while now, but it is expected to grow in popularity in the coming years. In fact, 78% of all Chief Marketing Officers consider custom content to be the future of their marketing efforts. We agree. If good, quality content Read the full article…

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Why Your Website Should Not Have Listings Hosted On It

The conventional wisdom is that more content on your website is better for your search engine optimization (SEO) and therefore is good for your website. This is true. As they say, content is king. In fact, recently there are those in the digital marketing world that are talking about the end of traditional SEO and Read the full article…

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The Steve Jobs Principle of Website Design

The legendary Steve Jobs was at his core a creative thinker. He wanted to create beautiful things. In many ways he, and the company he led, excelled at the art of creating beautiful things. It wasn’t just a computer, it was a work of art. It wasn’t just a phone, it was a masterpiece. It Read the full article…

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Do One Thing This Weekend To Make Your Social Media Plan ROCK!

The weekend is for fun…right? Of course it is, so how can you use it to make your social media plan rock? For that matter, why would you want to? Social media is a way to connect with your clients and it isn’t a 9-5 connection. While no one is going to ignore your profiles Read the full article…

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3 Reasons Your Website Design Is Hurting Your Business

Can your website really hurt your business? Is someone really going to not shop at your store or use your service if your website has problems? Absolutely. Your website design is an extension of your business and if it’s missing the mark you’re going to lose business to your competitors. While you might not go Read the full article…

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Branding Doesn’t Matter If…

Branding is an important piece of any business’ strategic plan, but only if you are able to do it right. You don’t have to be perfect right out of the box, but you should follow a couple very simple but uber important rules of the road. Consistency Is Key Branding doesn’t matter if…it’s not consistent. Read the full article…

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Why A Social Media Plan Should Include Branding

Social media is easy. There I said it. Social media is easy. Well…being ON social media is easy. You can setup a Facebook page or a Twitter account and post an update or two. This is something you can do today without much thought. However, being successful on social media is where it gets a Read the full article…

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Why Your Branding Message Should Appeal To My Two Year Old

Meet Elmo. If you have children you know who Elmo is. If you don’t have children you probably still know who Elmo is. Either way Elmo is a brand. Let’s pull back the curtain on this fluffy red monster and call him what he is, he is a brand. One that my two year old Read the full article…

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Your Zero Dollar Investment In Content Marketing Will Pay Dividends

What is your marketing budget? $1,000? $10,000? $100,000? Ours is ZERO dollars. It’s true. We are investing zero dollars in marketing and we are confident that our business will grow. How confident are we? We are doubling down on our content marketing strategy. We are putting all of our resources into developing quality materials that Read the full article…

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Flexibility Is Key For Your Social Media Plan

When you set out to do some strategic planning you will inevitably come to the conclusion that you need to participate in social media for your business to grow and thrive. You’ll pass this along to your marketing team and they will return with a fully fleshed out social media plan. Great right? Be forewarned, Read the full article…

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