Putting Branding At The Forefront Of Your Social Media Plan

It’s great to think that your brand is going to start racking up the “likes” on Facebook or exploding with the most retweeted tweet of the evening, but it’s likely not going to happen.  I won’t see it isn’t going to happen, just that it’s not a very likely scenario. Social media companies like Facebook Read the full article…

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Why You’re Not Seeing A Return On Investment On Social Media

Ever since the inception of social media and it’s use by businesses, the age old question has been how do I get a return on my investment. There’s no question that your social media plan will take time and a dedicated team to build and execute, it’s a significant investment, but how do you know Read the full article…

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Do One Thing This Weekend To Make Your Social Media Plan ROCK!

The weekend is for fun…right? Of course it is, so how can you use it to make your social media plan rock? For that matter, why would you want to? Social media is a way to connect with your clients and it isn’t a 9-5 connection. While no one is going to ignore your profiles Read the full article…

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Why A Social Media Plan Should Include Branding

Social media is easy. There I said it. Social media is easy. Well…being ON social media is easy. You can setup a Facebook page or a Twitter account and post an update or two. This is something you can do today without much thought. However, being successful on social media is where it gets a Read the full article…

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Flexibility Is Key For Your Social Media Plan

When you set out to do some strategic planning you will inevitably come to the conclusion that you need to participate in social media for your business to grow and thrive. You’ll pass this along to your marketing team and they will return with a fully fleshed out social media plan. Great right? Be forewarned, Read the full article…

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The Branding Mistake You’re Making And How To Fix It

Branding sounds like a word that only Madison Avenue types are using. Companies that have millions of dollars to run hundreds of television ads, big pay-per-click advertising campaigns and social media splashes are the only ones that can brand themselves, right? Think again. The Internet has made branding accessible for company’s of all sizes. Whether Read the full article…

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