You hear digital marketing “experts” say it all the time, you need to have a blog. They say it, but they rarely tell you why a blog is so important. Here are the five biggest reasons you should have a blog, and more importantly, keep your blog updated.
1.) Search Engine Optimization (SEO): One of the biggest keys to getting great placement on the search engine results page is creating quality and keyword targeted content. A blog is one of the easiest ways to be consistently creating content.
When you create a blog post that is targeted to a specific keyword, search engines will pick it up and display it in the results driving more traffic to your site.
2.) Shareable: By their very nature blog posts are shareable. If a blog is written well and targeted appropriately it will reach the right audience who will share it on social networks. This will lead to more targeted traffic to your site.
3.) Providing a Resource: Let’s say you’re a real estate brokerage and you have clients that want to learn about the everyday happenings of the city/town they are moving to, your blog can help guide them. Writing about area attractions, events, restaurants and general information about the town/city can be an invaluable resource to your clients (potential clients) and will bring them back to you when they are ready to use your services.
4.) Expert Positioning: A well written blog can position it’s writer as an expert in his/her field of expertise. Imagine you are an electrician and you write a DIY blog. Visitors to your site will be able to get information they may need to try to fix something on their own, but more importantly they will begin to understand the expert value you bring to your profession and are more likely to utilize your services then that of someone who they do not have any contact with prior to contacting them.
5.) Keeps You Connected To The Basics: De Young Media is a digital marketing agency. We work with small and medium sized businesses every day to help them grow their businesses online. Sometimes though, it is easy for us to forget the basics that we need to be doing for our business. Take this blog, writing this now makes me realize that I need to get better about being more consistent about our own blog. While we are focused on our client’s needs, we also need to be connected to the basics of our business.
If you need help blogging or have any general questions about how to get started, we can help. Just leave your questions in the comments below or shoot me an email and I’ll be able to help.